Curse of the East seeks to embolden it’s own culture, weaving the beauty of the Middle East as seen through the eyes of Salim Cherfan into his new collection to celebrate our own creativity. He wanted to celebrate the things he loves about Lebanon: its colors, its boldness, its power. It folds in the magic and colors of Beirut, which persist despite the horrors it lived through during 2020, and that have gotten even worse since.

Vudu Brigada has decided to collaborate with Jeux de Mains and inserting the COTE shirt in our White Magic drop, to raise awareness on the middle eastern plight to our international viewers, as well as share a little gift to our lucky COTE hodlers.

Ruggero and Yasmine have personally visited Badaro the factory in Egypt in Summer 2021. Reem Abdel Latif, it’s founder gave us a tour of the atelier and we met with the small but dedicated team of pattern makers and seamstresses.